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Guangzhou supports the development of all-region tourism and is awarded 10 million yuan as a newly rated 5A scenic spot

Date:2021-07-03

On July 2, Guangzhou Municipal Tourism Administration of Culture, Radio, Film and Television issued a notice on the official website of Guangzhou Municipality on the issuance of the Measures for the Management of Special Funds for the Development of Cultural and Tourism Industry (hereinafter referred to as the Measures). The Measures will come into force on the date of promulgation and will be valid for 5 years.

According to the analysis of senior figures in the industry, there are special fund support policies of Guangzhou City in previous years. If you meet the requirements and conditions, you can apply for and get the special fund. The projects that get the special fund are published. The Measures are the first time to formulate comprehensive support policies for various types and projects of the cultural and tourism industry. The improvement of quality and efficiency of the whole industry will be more dynamic.

What is the special fund for the development of culture and tourism industry?

The reporter understands, this "method" made definition to "special fund".

Guangzhou Cultural and Tourism Industry Development Special Fund (hereinafter referred to as "Special Fund") refers to the funds arranged by municipal finance to promote the development of the cultural and tourism industry of Guangzhou. The special fund scale is 300 million yuan per year. The projects supported by this fund should have good cultural and tourism attributes and market prospects, and be able to give full play to good social and economic comprehensive benefits.

The Measures shall come into effect from the date of promulgation and shall be valid for 5 years (if the documents based on the Measures are revised or adjusted, the newly revised provisions shall be followed).

Build a national-level digital cultural industrial cluster, and arrange support funds of no less than 40 million yuan per year

The reporter has learned that the Measures have detailed requirements on the direction of the cultural and tourism industry and the scale of the funds to be supported, especially encouraging innovation, stimulating consumption and empowering creativity.

Guangzhou to carry out the strategy of digital culture industry, to build national digital culture industry cluster, arrange not less than 40 million yuan a year to support funds, support the development of no less than 100 have originality and market potential of the digital culture industry, new formats text brigade, high-definition video content creation production and animation games and related industry project and platform.

New or expanded world-class theme parks and important scenic spots will be given financial support for the projects

For enterprises engaged in production and business activities in Guangzhou, the new or expansion of world-class theme parks and important scenic spots will be given project fund support according to the actual total amount of tourism investment and social contribution made by the enterprises in Guangzhou. For the projects with the actual investment amount of more than 1 billion yuan, support will be given according to 1% to 3% of the actual investment amount of the year (excluding land use fee), and the maximum of a single project is not more than 50 million yuan.

Guangzhou supports the development of all-around tourism, and encourages scenic spots and restaurants to improve their management and services and upgrade their scale

The National All-Area Tourism Demonstration Zone, National Tourism Resort and other national parks will be awarded with a reward of RMB 10 million for each park; The provincial parks, such as provincial all-region tourism demonstration area and provincial tourism resort area, will be awarded RMB 1 million each.

The newly rated 5A and 4A scenic spots will be given a reward of 10 million yuan and 1 million yuan respectively. The newly-rated five-star and four-star tourist hotels will be awarded 3 million yuan and 1 million yuan respectively.

The highest reward of 2 million yuan will be given to each village awarded as a city-level tourism and cultural characteristic village.

Support the tourism grade home stay, and give the highest subsidy of 200,000 yuan to the star star home stay above the municipal level respectively.

Guangzhou supports the aggregation and development of cultural and tourism industries, and is awarded the highest award of 5 million yuan as a state-level park

We will support the cluster and development of the cultural and tourism industries, and encourage the parks to optimize their operation and management, improve supporting services, develop emerging forms of business, and improve their scale and quality. For the national industrial parks (clusters), such as National Cultural Industry Demonstration Park, National Cultural and Financial Cooperation Demonstration Zone, National Cultural Industry and Tourism Industry Integration Demonstration Zone, China (Guangzhou) Ultimate HD Video Innovation Industrial Demonstration Zone, a maximum reward of RMB 5 million will be given. Those who are rated as provincial and municipal cultural industry demonstration park, cultural and tourism industry integration development demonstration zone and other provincial and municipal industrial parks (clusters) will be given a reward of up to 500,000 yuan and 300,000 yuan respectively.

Guangzhou encourages cultural tourism consumption and arranges no more than 10 million yuan to organize performances for the benefit of the people every year

We will encourage cultural and tourism consumption, support the establishment of national model cities for cultural and tourism consumption, and expand and raise the level of cultural and tourism consumption. Reward the travel agencies that bring tourists to Guangzhou according to the Reward Measures for Organizing and Receiving Tourists to Guangzhou (Sui Lv Fa Gi Zi [2018] No. 2). Each year, no more than 10 million yuan will be arranged to organize professional and mass artistic groups to perform for the benefit of the people, to visit the people, to send plays to the countryside and to benefit the people for cultural and tourism consumption.

We will support the development of cultural industries and intangible cultural heritage

The reporter learned from the Measures that the special fund supports the excellent traditional cultural inheritance project. For the studios and workstations newly recognized by Guangzhou as intangible cultural heritage, each studio (station) will be given an annual subsidy of 300,000 yuan. In principle, the cumulative number of years of subsidy shall not exceed three years. Support will be given to representative projects of intangible cultural heritage rated at national, provincial and municipal levels, with a maximum support of RMB 300,000 for each project.

For the annual "Guangzhou Cultural Industry Fair", there is also a clear special fund support to encourage the Guangzhou Cultural Industry Fair to be bigger and stronger, and no less than 10 million yuan of special fund support is arranged every year. Priority will be given to the sub-projects with actual transaction volume in Guangzhou Cultural Industry Fair. According to 20% of the actual investment amount of the project, a maximum of RMB 2 million will be given to the brand promotion support for a single project.

Support the creation of TV, film and documentary, and give a maximum award of 5 million yuan per year

For the creation of TV, film and documentary, Guangzhou Culture Travel also provides financial support, with a total award of up to RMB 5 million per year. The ultra high definition (HD) high-quality TV series that won the Chinese TV drama Flying Appreciation Award, Golden Eagle Award and Magnolia Award will be awarded up to 1 million yuan per drama. Ultra HD (HD) fine documentaries that win the Golden Cotton Tree winning works in China (Guangzhou) International Documentary Festival will be rewarded with a maximum of RMB 1 million for each one.

In addition, Guangzhou also sets up film industry support projects, with annual arrangements of no more than 30 million yuan, to provide subsidies for film script creation and production, film shooting services, film technology and equipment research and development, film screening activities, film talent introduction and training, etc. Awards will be given to high-quality films, film shooting and production, film distribution and screening, international exchange and cooperation in films, and investment in films.

A total of up to 10 million yuan will be arranged to support the studio of famous artists

According to the regulation, a number of studios of famous artists will be set up, no less than three each year, and a total of up to 10 million yuan will be arranged for support. In principle, the term of support will not exceed five years. Carry out cultural and tourism personnel training projects, and arrange corresponding funds for the discovery, training and introduction of cultural and tourism personnel.

Real money and silver to support the creation of fine works of literature and art

The Measures explicitly supports the creation of fine works of literature and art. Encourage the early-stage creation of original plays, support 10 early-stage script creation every year, and give support of RMB 100,000 to each project; Select no more than 10 creative plays every year, and give each one no more than 2 million yuan of preliminary support; Support the creation and production of fine plays, select no more than 5 fine plays every year, and give support of no more than 5 million yuan to each one; Encourage excellent digital music creation, and arrange no more than RMB 2 million to support each year; The works won the "Five One Project" award of the Propaganda Department of the CPC Central Committee for Spiritual Civilization Construction will be given a reward of no less than RMB 2 million for each work. The award of not less than $2 million will be given to the winners of the "Mandarin Award"; Works winning the "Stars Award" will be given a reward of not less than RMB 1 million for each work.

Arrangement does not exceed 10 million yuan a year, implementation of the guangzhou trip characteristic brand promotion plan "method" in the clear: the implementation of the guangzhou trip characteristic brand promotion plan, arrange less than 10 million yuan a year, support is not more than 10 ZhanChen guangzhou intangible, urban culture, new public cultural space, the text brigade image propaganda promotion of brands such as project and characteristics.